Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)
Attention non-members: Click here to purchase the report [2].
Not yet a member? Learn more about WAN-IFRA membership. [3]
News publishers taking ownership of diligent data privacy policies and practices is the focus of this new WAN-IFRA report. Researched and reported in cooperation with TRUSTe, the leading global data privacy management company, the report presents best-practice recommendations from data privacy experts and publishers around the world, results of consumer and publisher surveys, and recent trends and regulations around the topic.
Cecilia Campbell is Executive Programmes Editor & Communicator for WAN-IFRA. She has been part of the core team for the WAN-IFRA executive programmes on digital revenues and mobile platforms (now eRev) since their launch in 2006.
Kris Vann, J.D., is Senior Product Marketing Manager for TRUSTe, the leading global Data Privacy Management (DPM) company.
In the digital world, publishers have more information about their customers than ever before, information they can monetise in various ways. Consumers, in turn, are becoming more aware of the data they share about themselves.
Add to that the fact that privacy legislators constantly look at needs for further regulation and you’ve got a situation where it’s key for publishers to take ownership of their data protection and communication around privacy.
That is why WAN-IFRA commissioned this report, to help publishers weather this “perfect storm” around data privacy. Here are a few takeaways:
The report is supported by our technology partner, Centro [5],which develops digital advertising and media management software to help advertisers streamline and scale digital campaigns.
Anton Jolkovski
2015-05-29 09:35
Links:
[1] http://14yiq.trade.blog.wan-ifra.org/reportdnl?fid=80634&nid=132959&fty=4
[2] https://www.wan-ifra.org/node/155870?nid=132959
[3] http://www.wan-ifra.org/node/31125
[4] http://www.centro.net/
[5] http://www.centro.net
[6] http://14yiq.trade.blog.wan-ifra.org/category/reports/advertising
[7] http://14yiq.trade.blog.wan-ifra.org/category/reports/business-management-organisation
[8] http://14yiq.trade.blog.wan-ifra.org/category/reports/electronic-media